Privacy Policy
This store and its supporting website, covering all relevant information, content, features, tools, products and services contained on the website, are operated by Wing Fung Trading Co., Limited (Hong Kong). We are committed to delivering a curated shopping experience for all consumers (collectively referred to as the “Services”). This Privacy Policy sets out complete rules governing how we collect, use and disclose your personal information when you access or use the Services, place orders and complete various transactions, or communicate with us in any other manner. If there is any inconsistency between the Website’s Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any functional section of the Services, you confirm that you have fully read this Privacy Policy and fully understand the rules on the collection, use and disclosure of your information as set out herein.
Personal Information We Collect and Process
The term “personal information” used herein means information that can directly identify you or can reasonably be associated with you or any other natural person. Information that has been anonymized or de-identified such that it cannot identify or reasonably be linked to a specific natural person does not fall within the scope of personal information. Depending on how you interact with the Services, your place of residence, and as permitted or required by applicable laws and regulations, we may collect and process the following categories of personal information, including derivative data inferred from such personal information:
Contact details include your name, residential address, billing address, delivery address, contact phone number and email address.
Financial information includes credit card, debit card and bank account numbers, payment card information, financial account records, transaction details, payment methods, payment confirmations and other payment-related materials.
Account information includes your username, login password, security verification questions, personal preference settings and account configuration information.
Transaction information includes items you browse, add to cart, save to wishlist, purchase, return, exchange or cancel, as well as all your historical transaction records.
Records of communications with us include all information you provide when consulting customer service or corresponding with us.
Device information includes your device model, browser, network connection details, IP address and other unique device identifiers.
Usage information covers all data generated from your interactions with the Services, including how and when you operate and browse the Services.
Sources of Personal Information
We obtain your personal information through the following channels:
Information voluntarily provided by you, including scenarios where you register an account, access and use the Services, take the initiative to communicate with us, or submit personal data to us of your own accord;
Data automatically collected through the Services, including data synchronized from your device when you browse our store and website, captured via Cookies and similar technologies;
Data provided by our service providers. We engage third-party service providers to implement various technical functions, who collect and process your personal information on our behalf;
Data provided by our business partners and other third-party platforms.
Purposes for Which We Use Your Personal Information
We use your personal information for the following purposes based on your interactions with us and the service modules you use:
Provide, Customize and Optimize the Services
We use your personal information to provide the Services to you, including performing our contractual obligations with you, processing payments, arranging order delivery, saving your preferences and favourite items, sending account-related notifications, processing purchases, returns, exchanges and other transactions, creating and permanently maintaining your account, arranging logistics delivery, facilitating return and exchange procedures, enabling product review publication, and building a personalised shopping experience for you, such as recommending relevant products based on your order history. During the above processes, we also utilise your personal information to continuously optimise and upgrade the overall Services.
Marketing and Advertising
We use personal information for marketing and promotional activities, such as sending marketing materials via email, SMS and postal mail, and displaying online advertisements for products and services on our website and other external platforms. Advertisement content is generated based on your historical purchase records, cart additions and your behavioural activities on our website.
Account Security and Fraud Risk Prevention
We verify your account identity using personal information to create a secure payment and shopping environment, monitor, investigate and take action against suspected fraudulent, illegal, dangerous and malicious activities, safeguard public safety and ensure stable operation of the platform Services. If you choose to register an account to use the Services, you shall be responsible for properly safeguarding your account login credentials. We strongly recommend that you never disclose your username, password or other login-related information to any other person.
Communication with You
We use personal information to provide after-sales customer support, respond promptly to your enquiries, deliver efficient services and maintain sound business relations with both parties.
Legal Compliance Requirements
We use personal information to comply with applicable laws and regulations, or respond to valid legal procedures, including responding to investigation requests from law enforcement authorities and government agencies, participating in civil discovery, pending or completed litigation and other legal dispute procedures, as well as investigating and addressing suspected violations of the Website’s Terms of Service and relevant policies.
Scenarios of Disclosing Personal Information to Third Parties
We may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including the following scenarios:
Disclosure to third parties that provide supporting services for us, such as partners engaged in IT operation and maintenance, payment processing, data statistical analysis, customer after-sales service, cloud storage, warehousing and order fulfilment.
Sharing information with commercial and marketing partners to carry out marketing services and targeted advertising. For example, we connect with third-party advertising services to push personalised advertisements based on your browsing behaviour across various merchant websites. Our marketing partners will process your information in accordance with their own privacy notices. Subject to the laws of your jurisdiction, you have the right to request us to stop sharing your information for cross-platform targeted advertising and marketing promotions, and you may click here to exercise this opt-out right.
Disclosure of designated information to third parties upon your explicit instruction, request or express consent, such as arranging product delivery or when you use third-party social widgets and quick login functions.
Sharing information with our affiliated enterprises and internal entities within the corporate group.
Disclosure in connection with corporate transactions such as mergers or bankruptcy; performance of various statutory compliance obligations, including responding to court subpoenas, search warrants and similar legal documents; enforcement of the Website’s Terms of Service and relevant policies; protection and defence of the Services, our own rights, as well as the rights of platform users and other third parties.
Third-Party Websites and External Links
The Services may contain external links redirecting to websites and online platforms operated by third-party organisations. If you click links to access external sites unaffiliated and uncontrolled by us, you shall review their privacy and security policies and supporting terms of use independently. We do not guarantee nor bear liability for the privacy and security of such third-party sites, nor do we warrant the accuracy, completeness or reliability of information contained on such sites.
Information you publish on public or semi-public online sections, including content shared on third-party social platforms, may be viewed without restriction by other users of our Services and/or users of such third-party platforms, and both we and third-party institutions may use such information without limitation. The placement of external links on pages does not in itself constitute endorsement of such platforms, their operators or all content on the platforms, unless otherwise explicitly stated on the Services.
Information Relating to Minors
The Services are intended for adult consumers only, and we do not knowingly collect personal information of minors under the age of majority in your jurisdiction. If you are the guardian of a minor who has submitted personal information to us without authorisation, you may contact us via the contact details set out at the end of this policy to request deletion of the relevant data.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as defined under applicable laws) personal information of individuals under the age of sixteen.
Information Security Protection and Data Retention Periods
Please be advised that no security measures are perfect or invulnerable, and we cannot guarantee 100% flawless information security protection. In addition, any information you send to us may not be secure during network transmission. We recommend that you do not send sensitive or confidential information to us via unsecured channels.
The length of time we retain your personal information depends on multiple factors, including whether the information is required to maintain your account, continuously provide the Services to you, fulfil statutory legal obligations, resolve disputes, or enforce other binding contracts and platform policies.
Your Rights and Choices
Subject to the laws and regulations enacted in your jurisdiction, you may enjoy one or more of the following rights in relation to your personal information. However, all such rights are not absolute and only apply under specific circumstances; in certain cases, we may decline your requests as permitted by law.
Right of Access
You have the right to request access to all personal information relating to you stored by us.
Right to Erasure
You have the right to request deletion of personal information belonging to you retained by us.
Right to Rectification
You have the right to request correction of inaccurate personal information stored in our systems.
Right to Data Portability
Subject to qualifying conditions and statutory exceptions, you have the right to obtain a copy of the personal information we hold about you and request the transfer of such data to a third party.
Right to Opt Out of Sharing for Targeted Advertising
Subject to the laws of your jurisdiction, you may refuse our sale or sharing of your personal information, or opt out of the processing of your personal information for targeted advertising as defined under applicable privacy laws. You may click here to opt out of such authorised data usage.
Please note that if you visit our website with the Global Privacy Control opt-out signal enabled on your device browser, we will automatically apply the targeted advertising opt-out to your current device and browser in accordance with local laws. If the system can identify that the device is bound to a Shopify account, the opt-out setting will also take effect for that account. For more information on Global Privacy Control, please visit https://globalprivacycontrol.org/. Apart from the Global Privacy Control signal, we do not recognise other “Do Not Track” signals sent by your browser or device.
Managing Communication Preferences
We may send promotional emails to you, and you may unsubscribe from marketing communications at any time via the unsubscribe link contained in our emails. Even after unsubscribing, we may still send non-promotional emails to you, such as account notifications and order reminders.
If you reside in the United Kingdom or the European Economic Area, subject to exceptions and restrictions set out under local law, you are entitled to two additional rights alongside the above rights:
Right to Object to and Restrict Processing
You may request us to cease or restrict the processing of your personal information for specific purposes.
Right to Withdraw Consent
Where we process your data based on your consent, you have the right to withdraw such consent at any time. Withdrawal of consent shall not affect the lawfulness of any data processing activities completed prior to withdrawal based on your consent.
You may submit requests to exercise any of these rights via designated entry points on the Services or through the contact information set out at the end of this policy. We will not discriminate against you or restrict your access to the platform Services for exercising any of your data-related rights. We may verify your identity before processing your requests as permitted or required by applicable law. You may appoint an authorised agent to submit requests on your behalf in accordance with the law. Before accepting requests submitted by an agent, we will require the agent to provide proof of your signed authorisation, and we may require you to verify your identity directly with us. We will respond to all your requests in a timely manner as required by local laws.
Complaints
If you have any objections regarding our processing of your personal information, please contact us via the contact details set out below. Subject to the laws of your jurisdiction, you may appeal our decision by contacting us, or submit a formal complaint to your local data protection authority. Residents of the European Economic Area may access a full list of relevant data supervisory authorities here.
Cross-Border Transfer of Personal Information
Please note that your personal information may be transferred, stored and processed in regions outside the country where you reside.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will adopt recognised compliance transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent compliance agreements issued by the competent authorities of the United Kingdom. Such formal legal documents may be waived only if the receiving country has been officially recognised as providing an adequate level of data protection.
Amendments to This Privacy Policy
We may revise and update this Privacy Policy from time to time for reasons including adjustments to business operation rules, adaptation to operational needs, and response to legal and regulatory supervision requirements. Revised versions of this Privacy Policy will be published on our website, the “Last updated” date at the top of the page will be updated simultaneously, and change notifications will be issued as required by applicable law.
Contact Us
If you have any questions about our data processing practices or this Privacy Policy, or wish to exercise your available data-related rights, please contact us by phone or email at jinda123321@outlook.com. Our postal address is Room 18, 2/F, TUSPARK, 118 Wai Yip Street, Kwun Tong, Hong Kong, postal code 999077.
For the purposes of applicable data protection laws, we act as the data controller of your personal information.